About

This work was created for everyday people who are tired of living in survival mode , people who deeply desire to expand into more wealth, joy, health, success, and fulfillment, yet keep getting pulled back into the old ways of thinking, reacting, and staying small.

It’s for those who know there’s more available , more potential, more freedom, more ease , but find themselves repeating patterns that limit their growth and keep expansion just out of reach.

This is where real change happens.

Through a grounded process of nervous system rewiring and identity expansion, this work helps shift the internal set point from fear, lack, and contraction into safety, clarity, and capacity , so expansion becomes the new normal.

The mission is simple:

To create  lasting transformation by supporting people to feel safe in their bodies, powerful in their presence, and certain in the direction they’re meant to grow.

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Coach

Martin Atherton

Principle Coach

Martin is a human transformation coach, entrepreneur, and nervous system rewiring specialist with over two decades of real-world experience in leadership, neuroscience-based mindset work, athletic development, and emotional intelligence. Having risen from a background of scarcity, constant change, adversity, lack of self belief and esteem, Martin rewired his own identity to become a high performing corporate leader. athlete, and now a sought-after coach and author in the personal evolution space. His work combines deep nervous system science with high-performance psychology to help clients break free from scarcity, victimhood, survival loops, and burnout—and instead wire themselves for expansion, power, purpose, and leadership. Martin is the creator of transformational flagship programs including; Wired for Wealth, The King's Code,Rewire and Reboot and Self-Leadership Rewired. Through these courses, coaching, and his growing digital platform, Martin helps people shift from being a scarcity based thinker to an expanded creator, who is internally led, grounded in purpose, and unapologetically successful.

What You Will Learn

  • Aligning your mind, body, and emotions to create meaningful change

  • Moving from scarcity mindset into a life of abundance and purpose

  • Breaking free from survival patterns like fear, shame, fawning, and self-doubt

  • Reclaiming your true identity and stepping into confident self-leadership

  • Developing emotional intelligence for stronger relationships and inner balance

  • Applying neuroscience and NLP techniques to shift limiting beliefs

FAQ

  • What exactly is nervous system rewiring?

    Address common questions ahead of time to save yourself an emailNervous system rewiring is the process of shifting your internal state from survival-based patterns (like stress, fear, scarcity, and self-doubt) into regulation, expansion, and power. It’s not just mindset work—it’s about shifting your entire physiological and emotional baseline to support success, wealth, and leadership..

  • Who are these programs for?

    These courses are designed for high-performing individuals, business leaders, creators, and those committed to personal mastery. Whether you're stuck in a cycle of burnout or ready to take your growth to the next level, this work is for you.

  • What results can I expect?

    You’ll gain a deeper understanding of your internal patterns, unlock new levels of confidence and leadership, break scarcity cycles, and learn how to stay regulated under pressure. Many participants report shifts in clarity, focus, income, boundaries, and personal power within the first week.

  • Is this therapy?

    No. While this work is therapeutic in effect, it is not clinical therapy. It is personal transformation based on neuroscience, emotional intelligence, leadership principles, and high-performance coaching.

  • Do I need any prior knowledge or training?

    Not at all. Each course is designed to be clear, powerful, and accessible whether you're brand new to personal development or a seasoned student of growth.

  • How is this different from traditional coaching or mindset work?

    Most mindset work focuses only on thoughts. This work starts deeper—at the level of your identity, wiring, and nervous system. We don't just tell the mind a new story, we teach the body a new experience of safety, leadership, and power.

  • What types of products are offered here?

    This platform includes a range of transformational tools: 7-day rewiring programs, flagship eBooks, self-leadership intensives, wealth wiring experiences, and soon-to-launch live coaching and digital community access.

  • Can I go at my own pace?

    Yes. Each course is self-paced so you can move through the material in a way that suits your nervous system and schedule.

  • Are these programs for men or women?

    Both. While some programs may speak directly to masculine identity or leadership, the core rewiring principles are universal and serve anyone ready to evolve.

Social proof: testimonials

“7-day Rewire To The Kings Code has helped me reclaim my confidence and drop the need to please everyone. The boundary work on Day 3 was a breakthrough. Powerful, direct, and deeply transformational a must for any man ready to lead with integrity.”

James

“Martin delivers real, grounded wisdom. The emotional mastery piece hit home especially as a dad. This isn’t theory, it’s practical and raw. Every man should read this.”

Marcus

“This journey helped me own my presence without trying to prove anything. The section on sexual and spiritual energy was eye-opening. A bold, necessary reset for modern men.”

Elijah

“This Rewire and Reboot Project was exactly what I didn’t know I needed. I’ve read tons of personal development books, but Rewire & Reboot hit differently. It helped me understand why I kept repeating the same patterns, no matter how much I tried to ‘think positive.’ For the first time, I actually feel safe in my body—and excited about my future. The journaling prompts were powerful, and the daily practices felt doable and real. This isn’t just information—it’s transformation. Thank you for creating this. ”

Jasmine Taylor

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